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Where Heritage Meets Modern Aspirations
204 Oxford is Illovo’s premier mixed-use destination – a vibrant blend of retail, dining, wellness, and boutique office space, anchored by two iconic names: the refurbished Thrupps Grocer and Woolworths Food Market.
Our retail mix brings together celebrated dining destinations such as Turn ‘n Tender, Fishmonger, Trabella Pizzeria, Le Kreamery, and Naked Modern Coffee, alongside curated health, beauty, lifestyle, and business services. This is a place to connect, create, and be seen – whether over a long lunch, a wellness session, or a business meeting.
A Market That Moves With You
Our catchment area is one of Johannesburg’s most desirable and dynamic. Surrounded by affluent residential suburbs, corporate offices, schools, sports clubs, and cultural hubs, 204 Oxford benefits from:
- A population that is 86% English-speaking and highly mobile
- A dominant LSM 10 (33%) and LSM 9 (29%) profile, with 44% rental occupancy signalling a strong younger, aspirational market
- Average household income of R79 856, with a third of households earning R100k+
- Approx. 10,000 office workers in the immediate vicinity and ~70,000 corridor workers between Sandton and Rosebank
- Around 85,000 households across Illovo, Rosebank, Killarney, and Sandton
This is a community in transition – where heritage meets a new wave of aspirational, diverse residents and professionals.
Why 204 Oxford Works
Premium Location
Positioned between Sandton & Rosebank Gautrain stations, with direct access to major transport routes.
Effortless Access
Dual entry and exit points via Oxford and Rudd Roads, plus secure multi-level basement parking with direct floor access and multi-payment machines.
Proven Footfall Drivers
Long-standing grocery anchors, premium dining, and high-quality lifestyle services.
Flexible Leasing Options
From boutique offices to high-visibility retail and exhibition spaces.
204 Oxford is redefining Illovo’s retail and commercial landscape
Blending timeless anchors with modern appeal, and curating an environment that attracts an inclusive, high-footfall audience. This is where your brand can thrive, in a destination built to inspire.
Leasing & Exhibition Opportunities
Be part of a space where premium meets possibility. Whether you’re a retailer, restaurateur, wellness brand, or service provider, 204 Oxford offers prime positioning, high-visibility spaces, and a customer base ready to engage with what you have to offer.
Enquire today and let’s position your brand at the heart of Illovo’s most iconic, reimagined destination.
- Ilze van Heerden
- Centre Manager
- 010 594 4107
- info@204oxford.co.za
